Led all strategy development and conducted pitch sessions to sell concept to senior leadership.
Overall direction on creative asset planning and development.
Provided resource coordination and overall project management for all associated products.
Isometric angle has no horizon, therefore no limit for future expansion.
Perspective is suspended so all graphics can be given the same visual and import weight.
Easy to use online toolkit to support other ministries and unify messaging on climate change.
Strong organic social media push that included the use of the new Facebook Canvas feature
Heavy emphasis on the use of videos to tell an engaging story and capture audience attention.
Complete control on each and every asset that provides endless customization possibilities.
The Climate Change Action Plan campaign reached audiences by using the isometric visual style on a Facebook canvas. The canvas is a relatively new tool that allows audiences to visit a longer format post within Facebook. The canvas reached 695,295 people on Facebook, received 1,303 total reactions of which 1,041 likes and 210 shares and received 8,664 clicks to learn more about the CCAP.
Percent of canvas viewed for CCAP
Facebook success rate for percent of canvas viewed
First ministry in the OPS to leverage tool
Time spent within canvas for CCAP
Facebook success rate for time spent within canvas
All assets from existing 0ntario 2050 library
